How To Showcase Your Showcase.....continued

In the last week Wired has been invited to seven event industry showcases and networking evenings, including everything from venues to teambuilding activities. Sure for a second we are intrigued and excited but in the back of our minds we remember that it is likely to be the same old style of networking event with the same repetitive format. However we do like a free glass of fizz and a dainty canapé as much as the next person so this combined with the curiosity to find out about new ventures and meet new people make us the ideal target for serial showcasers - but from now on we want to attend something different rather than be held against our will at another sales pitch.

Companies are continually looking for methods to show prospective clients what they can offer and network nights and showcases are the latest craze in how to do this. They give businesses an opportunity to get a proactive audience, comprised of their target market, in one room, all ready to watch, listen and learn from them– this is an opportunity not be wasted.

Wired excel in finding the right solution for both the client and the market they want to communicate to. We offer unique and creative solutions that will bring your networking event to life, making your product whether this be a venue, entertainment act or catering style, memorable and marketable.

Each event needs a bespoke solution tailored to achieve the purpose and will make guests remember the product for the right reasons. Whether this solution is sourcing the perfect cuisine to serve, designing a beautiful lighting set, providing interactive entertainment or transforming a venue owned by the client to give it a completely different look and feel – instead of being remembered for the cold canapés and awkward piano player shoved in the corner.

There are particular elements that need careful attention when planning a showcase or networking event. The product information needs to delivered in the right way so guests feel they are attending an experience rather than a sales pitch, and by having music, atmospheric lighting, fantastic service and food and drinks to match, a great ambience can be achieved - first impressions and the subtlety of the sale of the product are key.

So with a little bit of Wired’s creative influence and logistical expertise, we would always be able to help you in producing the best showcase to sell your product as this is key to winning the hearts and minds of your target market who ultimately will base their opinion on this one night. We might just have to give it a go and show them how it should be done – watch this space!