Small Budget, Big Results.....continued
In today’s economic climate Wired have found that the number of events taking place is no longer dropping, in fact the number of events going ahead is on the rise – yes the events industry is back and here to stay! Companies are realising what a valuable marketing tool an event can be due to the numerous levels it reaches people on, whether this is an informative, interactive or emotional level.
However, although we are seeing an increasing demand for events, the budget associated with these is not necessarily in keeping with the rise and therefore a more tactical approach must be taken to ensure that the quality of the event is not compromised.
Clients with small budgets must understand that big results are still achievable, it is how the budget is utilised that makes all the difference. Wired know that with a drop of creativeness and a hint of thinking outside of the box, the opportunities when working with a small budget are endless without having to sacrifice the end result.
Not necessarily every element of an event requires a block buster movie style budget to produce fantastic sets and lighting. It is giving the event a distinctive look and feel that is of great importance. A small bit of production can go a long way in creating a fantastic atmosphere, for example just colour washing a room with lighting in the client’s brand colours can transport your delegates from a standard hotel conference room to a fully branded work zone, or by replacing the existing sterile furniture with soft furnishings and funky furniture your guests are removed from an office and placed in a club. Without the right lighting, dressing and furniture you are just in another room, and when you are just in another room you are somewhere forgettable.
In many cases two heads are better than one. Partnering with other brands to deliver more for your client at a lower cost, whether this is production or something else, is a win-win situation and something Wired strongly believes in. We have experienced for ourselves the benefit of working side by side with other companies. Instantly the team expands, more resource is obtainable and more bang for your buck is available. It was only last week that Wired entered a seven-way partnership to deliver a full spa evening for 145 people with great success, something that would not have been possible on the event budget with out the input of everyone in that relationship. The brands received exposure whilst showcasing what they do best whilst the client received low-cost treatments for their guests.
Going forward, Wired will continue to look at how big results can be achieved on small budgets so that we can deliver for our clients every time. If you want to see an example of how an event can be created on a small budget whilst still attaining maximum results then take a look at our latest case study ’MWB PA TREATment Event’
