Christmas Shopping Centre Promotion

Brief: To create and source an entertainment package for the Lion Walk’s Christmas season launch, culminating in the switching on of the Christmas lights. It had to be bigger and better than the previous year.

Solution: We researched and booked a variety of entertainers that would capture the imagination of young and old and would work well in an open-air environment during the day and evening. The day element focused mainly on interactive musical acts, whilst the evening utilised light performers such as the impressive glowing stilt walkers.

Result: Lion Walk were over the moon that approximately 5000 people visited the centre during the day, drawing them away from activity elsewhere in Colchester due to the quality of the entertainment provided.