DHL Employee Fun Day
Brief
DHL wanted to thank all their employees throughout the UK for their hard work and commitment. This thank you would coincide with the launch of their new above the line advertising campaign ‘The Speed of Yellow’ so the experience had to push the branding whilst reaching every employee on a fun level.
Solution
In order to engage all employees across the country and give them all the same experience, Wired formatted the DHL Speed of Yellow Fun Day that would be toured all over the UK. Taking place at five theme parks and resorts across England, Scotland and Ireland, this gave all DHL UK employees and their family or friends a chance to attend. The events were advertised in the work place via posters, flyers and ecards so employees on every level could register for tickets. The Speed of Yellow Fun Day team took the branded tour van to every event and positioned this outside the main entrance, it was from here guests could collect their free tickets and food vouchers, as well as branded helium balloons, goody bags, wrist bands and t-shirts.
Once everyone was inside the parks, the tour team ran on-the-spot competitions. Able to recognise DHL guests via their branded t-shirt or wrist band the team would challenge people to see who could do the most hula hoops, jumps with a skipping rope or keepie uppies in order to win a range of DHL sponsorship based prizes from Manchester United pens to Rugby World Cup rugby balls, and for those who did really well they were awarded with a Manchester United signed football or signed football shirt.
Wired photographed and filmed each event for the Fun Day microsite that they built post event. Through the microsite guests could submit their photos of the day for a chance to win a pair of tickets to a Manchester United football match.
Results
Over a period of three weeks five Fun Days were held which saw 5,594 people attend, 2,930 goody bags given out and 4,910 competition prizes won. Each event was consistent to give all employees the same fun experience and a real sense of unity was created across the company.
