DHL UK
Brief
To produce a one day conference and gala evening event for top DHL Express UK managers focussing on the global companies that DHL sponsor.
Solution
The majority of companies and events sponsored by DHL fall into the sports arena, so it seemed only fitting to focus on the theme of sport for the event. Close to the DHL Midlands HQ, Staverton Park set within its stunning grounds provided the ideal backdrop for the sports themed extravaganza.
On arrival all delegates were presented with a welcome pack including a branded t-shirt, lanyard, name badge, note pad and pen. In addition to the welcome packs, all delegates were greeted with exclusive gift packs when they returned to their bedrooms. The fully branded main conference space welcomed the delegates and provided a focal point for the event, with large scale branding and seating altered during the day to change with the atmosphere of the event. The day also saw guests directed to the various breakout rooms for the in-house training seminars.
The main space was then transformed for the sports themed evening gala with each table representing either Manchester United or a team from the Rugby World Cup. After being seated, all delegates were offered a selection of sponsor themed refreshments including Formula 1 fast food, Volvo Yacht Race seafood served by staff packaged up in DHL materials. Waitresses sported bubble wrap dresses styled with DHL tape and the waiters dressed in aprons made from plastic envelopes and finished the look with cardboard box bow ties.
The evening entertainment featured an interactive quiz focussed on the companies DHL sponsor followed by a keynote speech from ex England Rugby player, Will Greenburg.
The evening culminated with a host of sports themed activities including a rugby kicking stimulator, Manchester United football tables, sports photo shoots, Playstations loaded with FIFA games and all drinks served from a suitably themed sports bar.
Result
The delegates thoroughly enjoyed themselves throughout the day time and enjoyed the evening activities until the early hours of the morning. The DHL team was extremely happy with the event and especially all the positive feedback from the attendees.
