Manchester United Film and Photo Shoot

Brief

DHL wanted to produce a collection of images and footage that could be used as internal and external marketing material for a wider global activation plan.

Solution

Our aim was to make the material appeal to all the various different cultures and nationalities that the DHL brand operates within.

We had various different concepts that we wanted to execute. Firstly, through the medium of photography we captured ‘the team behind the team’ of Manchester United, illustrating that although not visible these people are integral to the smooth running of the Club linking in with one of DHL’s key brand messages: The Team Behind The Team. These images are to be used in conjunction with a story about that specific person and what they do within the Club as features in upcoming match day programmes. 

Secondly, to create excitement and promote the special partnership between Manchester United and DHL, one of the solutions was to create a viral campaign that incorporated a DHL driver in his day to day role and Johnny Evans, Nani, Ji-Sung Park and Chris Smalling from the Manchester United Team. The story saw a DHL courier arriving at the Manchester United training ground Carrington to collect footballs. On arrival the footballs are all over the pitch, a couple of players are walking past and he asks for their help to collect the balls up, it then turns into a competition of who can kick the most footballs in the back of the van. Unbeknown to the players the courier is an amazing freestyle footballer who on the last ball breaks out into a sequence of tricks, the players are genuinely surprised and congratulate him at the end.

This viral is to be used as part of a wider CSR campaign in Africa and so to complete the video, the balls collected by the DHL courier will be donated to underprivileged children. The video will be screened to the children and once finished a van will arrive with balls in, their reactions will be recorded and added to the final edit of the viral campaign.

Result

DHL were very happy with how creative Wired were with the style and content that was captured, allowing the product of one photo and video session to be rolled out across so many branding opportunities going forward for future internal and external marketing campaigns.