MWB Angels

Brief

Wired was tasked by MWB, the UK’s premier provider of contemporary office space, with drawing in local business workers to a Valentine’s themed network event taking place at MWB’s brand new office location in Cavendish Square.

 Solution

To tie into the Valentine’s Day theme and encourage as many local business executives to attend the networking event we arranged for a group of Valentine’s angels to hand out leaflets carrying the line ‘Looking for an office romance?’ with details of the event in Cavendish Square.  Donning their beautiful white wings, the MWB angels floated around Cavendish Square in the morning and afternoon persuading as many local business workers as possible to attend the event and enter the exclusive Champagne competition.  The networking event saw the angels offering a delicious selection of sweet treats and a personal tour of the office space.

 Result

The MWB angels were a huge hit in Cavendish Square resulting in over 150 local business executives attending the networking event, including over 50 potential new business opportunities. Not bad for a day’s work.