MWB PA TREATment Event

Brief

MWB wanted to reach out to PAs, a demographic which is key in the decision making process when it comes to booking meeting rooms. Wired was assigned to create an evening that would appeal to this audience, attracting them to view the building, learn about MWB’s services and be treated as a valued MWB customer.

Solution

The event was set in MWB’s Cavendish Square building. After collecting a welcoming glass of champagne, the guests were treated to a short tour of the offices before their night of indulgence began. Wired partnered with several beauty, spa and fashion brands to deliver the PAs a night of pampering, treatments and advice.  Three spaces usually used as meeting rooms were transformed with the use of decorative wall panels to block out the harsh office light which was replaced with atmospheric pink and purple lighting and relaxed furniture. The guests were able to move between the different treatment zones to receive free manicures and massages in the spa zone, make-up hints and tips in the beauty zone and fashion advice before having their pictures taken by the professional photographers in the fashion zone, who would later send these onto the guests – and all whilst enjoying cosmopolitans and canapés.

Results

MWB were thrilled with the number of guests at the event, with 145 people enjoying the various treatments and cocktails available, a fabulous ‘buzzy’ atmosphere was created in this venue which felt more like a bar come spa than an office space. The client was extremely happy with how Wired’s creativeness and production expertise was able to make such a transformation on a lower scale budget.