Store Launch

Brief: To organise a private launch for Extreme Stores in Guildford, gaining maximum exposure on a limited budget.

Solution: As the store had a restaurant space upstairs as well, this was used as the main focal point of the evening. This helped keep costs low as food, drink and staff were handled internally whilst the rest of the event was managed by Wired. We helped to create and distribute the invites to a guest list that included members of the press and media. As the store was being completed right up until the last minute, Wired helped to dress the space and add extra branding throughout.

Results: With over 70 guests attending the event, Extreme were really pleased with the turn out and the resulting press they received in both local and sector press.